Chief Marketer Staff

• BACK-END AND BELOW-THE-LINE SERVICES

  SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings

• Agencies

  I Guarantee That My Guarantee Is Guaranteed to Guarantee

  Two annoyances this month. First: What’s wrong with this guarantee, lifted word for word from a Web site? Lose Up To 3-5 lbs a week GUARANTEED or your

• Agencies

  Mailers, Write the President Today

  By now, direct marketers should have heard the fantastic news about the Office of Management and Budget’s recalculation of the U.S. Postal Service’s Civil

• Agencies

  The Ring of Truth

  Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

• Marketing Services

  Tampa, FL-based ME Productions appointed Debra Myers executive sales and event manager. Hal Price named senior VP at CSS Stellar Management, Atlanta.

• Our New Short Leash

  Lanyards are really coming up in the world. All the powerful people these days are wearing them. You know: the airport security guard who gets to search

• Print Job

  Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald’s Corp. and Simon Marketing

• Agencies

  Baffling Response Advertising 101

  What were they thinking? How can such a supremely misguided effort as this costly half-page ad in The New York Times for the College of New Rochelle not

• Sign of the Times

  OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn’t win the Most Valuable

• Account Action

  Burger King, Miami, tapped Premium Surge, Chicago, to handle toys for kids’ promotions worldwide. Parent DraftWorldwide is BK’s agency of record for promotions