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Chief Marketer Staff

  • Agencies

    Software Marketer Engages Prospects

    A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a

  • Agencies

    AARP Targets Hispanic Seniors

    AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP’s 130 million direct mail solicitations

  • On the Game Again

    WILLIE NELSON KNOWS a thing or two about lax tax bills. The country music legend had a run-in with the IRS in 1990 when he failed to pay $16 million in

  • Marketing Services

    Tampa, FL-based ME Productions appointed Debra Myers executive sales and event manager. Hal Price named senior VP at CSS Stellar Management, Atlanta.

  • Agencies

    Creeping Angst

    Anytime someone wished me Happy New Year during the festive season, I paraphrased a line from a Damon Runyon story: What’s happy about it? I don’t see

  • Agencies

    Down to Business-to-Business

    Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What’s

  • Print Job

    Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald’s Corp. and Simon Marketing

  • Agencies

    letters to the editor

    DMA RESPONDS I would like to clear up the misconception Mr. Rich Card creates in his recent letter to the editor (Going Nowhere?, DIRECT, December 2002)

  • Rally Round the Family

    Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

  • Power Shift

    Mass merchandisers continue to gain packaged goods companies’ respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still