Chief Marketer Staff

• Agencies

  Software Marketer Engages Prospects

  A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a

• BACK-END AND BELOW-THE-LINE SERVICES

  SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings

• Agencies

  Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• Agencies

  Three Plead Guilty in Subscription Fraud Case

  Three men will be sentenced next month for their part in a nationwide magazine subscription fraud scheme. Dennis James Ward, Michael O’Malley McKee and

• Our New Short Leash

  Lanyards are really coming up in the world. All the powerful people these days are wearing them. You know: the airport security guard who gets to search

• Transactions in Transition

  Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It’s the country’s fastest-growing

• Sign of the Times

  OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn’t win the Most Valuable

• Agencies

  letters to the editor

  DMA RESPONDS I would like to clear up the misconception Mr. Rich Card creates in his recent letter to the editor (Going Nowhere?, DIRECT, December 2002)

• Account Action

  Burger King, Miami, tapped Premium Surge, Chicago, to handle toys for kids’ promotions worldwide. Parent DraftWorldwide is BK’s agency of record for promotions

• Agencies

  Baffling Response Advertising 101

  What were they thinking? How can such a supremely misguided effort as this costly half-page ad in The New York Times for the College of New Rochelle not