Chief Marketer Staff

• Agencies

  News briefs from Directmag.com

  Dec. 17, 2002 Alloy Inc., a youth-oriented clothing cataloger, acquired Old Glory Boutique Distributing Inc., a direct marketer of music-related apparel,

• Bouncing Back

  IT’S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association

• Agencies

  letters to the editor

  DMA RESPONDS I would like to clear up the misconception Mr. Rich Card creates in his recent letter to the editor (Going Nowhere?, DIRECT, December 2002)

• products

  Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

• Agencies

  DIVIDED COURT

  The dicey question of just what constitutes direct response was debated by a group of multinational, multichannel judges at a Caples Awards cocktail party

• Agencies

  Red Herring Offers E-mail Premium

  RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program

• Agencies

  Dot-Whack the Halls

  Break out the leftover eggnogit’s that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

• Agencies

  The Joys of Remailing

  When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

• Agencies

  Aguilera E-mail Gets 40% Pass-along

  Music marketer BMG sent out a rich media e-mail about Christina Aguilera’s new CD hoping to prompt tons of sales online two weeks before the album hit

• Border Crossing

  Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will