Chief Marketer Staff

• Agencies

  Murder at the DMA

  New York, Feb. 1 Moriarty Mailer, a leading direct mail executive responsible for list rental at a major merchandise house, was murdered today in the

• Winning Bids

  Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put

• Agencies

  NO LAUGHING MATTER

  Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don’t feel left out of the loop. Humor is one of

• Agencies

  Creeping Angst

  Anytime someone wished me Happy New Year during the festive season, I paraphrased a line from a Damon Runyon story: What’s happy about it? I don’t see

• Agencies

  Three Plead Guilty in Subscription Fraud Case

  Three men will be sentenced next month for their part in a nationwide magazine subscription fraud scheme. Dennis James Ward, Michael O’Malley McKee and

• products

  Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

• Agencies

  Down to Business-to-Business

  Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What’s

• Bouncing Back

  IT’S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association

• Agencies

  Aguilera E-mail Gets 40% Pass-along

  Music marketer BMG sent out a rich media e-mail about Christina Aguilera’s new CD hoping to prompt tons of sales online two weeks before the album hit

• Border Crossing

  Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will