Chief Marketer Staff
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Tiger Direct Asks for Millions in Pop-Up Suit
Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark
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Tiger Direct Asks for Millions in Pop-Up Suit
Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark
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ALC Wins Wenner Media Sub Lists
Wenner Media has named ALC Data Management as manager of its subscriber lists. The lists, which had been managed by MaxWorldwide, include those of Rolling
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Recruiters Predict a Database Brain Drain
Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And
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Software Firm Finds Small Is Better When It Comes to E-mail
A small developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense
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Napa Taps Grizzard For Dealer DM Program
Napa Auto Parts has hired Grizzard Communications to design customized direct and database marketing programs for its dealers. Billings were not disclosed.
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Tiger Direct Asks for Millions in Pop-Up Suit
Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark
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BACK-END AND BELOW-THE-LINE SERVICES
SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings
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Agencies
Microsoft Builds Sales With Data Warehouse
Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with
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Agencies
Three Plead Guilty in Subscription Fraud Case
Three men will be sentenced next month for their part in a nationwide magazine subscription fraud scheme. Dennis James Ward, Michael O’Malley McKee and