Chief Marketer Staff

• Bouncing Back

  IT’S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association

• products

  Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

• Agencies

  letters to the editor

  DMA RESPONDS I would like to clear up the misconception Mr. Rich Card creates in his recent letter to the editor (Going Nowhere?, DIRECT, December 2002)

• Agencies

  Aguilera E-mail Gets 40% Pass-along

  Music marketer BMG sent out a rich media e-mail about Christina Aguilera’s new CD hoping to prompt tons of sales online two weeks before the album hit

• Agencies

  Red Herring Offers E-mail Premium

  RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program

• Border Crossing

  Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will

• Agencies

  SILVER STREAK

  2003 marks the 25th anniversary of the John Caples International Awards, founded by Andi Emerson in 1978. To celebrate, DIRECT spoke with Emerson; this

• Dull Clients? Buy ‘Em!

  Advertising mavericks Maurice and Charles Saatchi are taking a novel approach to getting out of the spending slump that’s plaguing the advertising and

• Agencies

  Murder at the DMA

  New York, Feb. 1 Moriarty Mailer, a leading direct mail executive responsible for list rental at a major merchandise house, was murdered today in the

• BACK-END AND BELOW-THE-LINE SERVICES

  SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings