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Chief Marketer Staff

  • Tiger Direct Asks for Millions in Pop-Up Suit

    Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark

  • Pennsylvania Closes Direct Mail Pyramid Scheme

    Club Freedom, a alleged direct mail pyramid scheme, has been shut down by Pennsylvania authorities. The club’s organizers, including secretary-treasurer

  • Recruiters Predict a Database Brain Drain

    Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

  • Online Trust Barrier Eroding: Conference Board

    U.S. consumers are more trusting when conducting online transactions than they were last year–especially with financial transactions, according to the

  • Bill Would Have Consumers Pay to be Telemarketed

    A South Carolina legislator has come up with a new idea: getting state residents to pay for the privilege of receiving telemarketing calls. State Rep.

  • Agencies

    SILVER STREAK

    2003 marks the 25th anniversary of the John Caples International Awards, founded by Andi Emerson in 1978. To celebrate, DIRECT spoke with Emerson; this

  • Agencies

    Mailers, Write the President Today

    By now, direct marketers should have heard the fantastic news about the Office of Management and Budget’s recalculation of the U.S. Postal Service’s Civil

  • Agencies

    The Ring of Truth

    Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

  • Marketing Services

    Tampa, FL-based ME Productions appointed Debra Myers executive sales and event manager. Hal Price named senior VP at CSS Stellar Management, Atlanta.

  • Rookies Take Super Bowl Snap

    TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It’s the grand daddy of sporting events, it’s advertisers’ moment to shine,