Chief Marketer Staff

• Loose Cannon: A DM Copywriter Walks Into A Bar…

  Get ready to laugh, America: According to a USA Today poll enough time has passed since 9/11 that advertising copywriters may step up their use of humor.

• DIRECT Listline

  Carleton Sheets Active Internet Users Mal Dunn Associates has debuted this file of 325,044 active Internet users from this real estate education program.

• USPS Feeder Fix Valued At $74 Million

  The U. S. Postal Service will spend $74 million to modify 537 Automated Flats Sorting Machines (AFSM)100s, according to Northrop Grumman spokesperson

• Agencies

  Young Women Prefer Direct Mail for Healthcare Offers: Survey

  Want to reach young women concerned about their health? Forget MTV

• Mail Unlimited Acquires Direct Response Marketing

  Mail Unlimited Inc., A direct mail service bureau, has acquired competitor Direct Response Marketing. The price was not disclosed. Equipment, employees

• Likely House Panel Chairmen Seen as Mailer-Friendly

  The contest for chairmanship of the House Government Reform Committee, which oversees the U.S. Postal Service, is down to two candidates: Rep. Tom Davis

• Americans Would Make Spamming Illegal: Harris Poll

  Eighty percent of Americans find unsolicited e-mail very annoying, up from 49% roughly two years ago. Nearly 75% would make these messages illegal, according

• Norm Thompson puts Waterfront Living on hold

  (Catalog Age) Less than two years after acquiring nautical home products and gifts catalog Waterfront Living, Norm Thompson Outfitters has put the book

• Donnelley Acquires Sprint Directories

  R.H. Donnelley Corp. has completed the acquisition of Sprint Publishing & Advertising, the long distance company’s directory publishing business, for

• Credit Card Mail Boomed in 2002: Report

  Credit card direct mail volume rose by 10%