Chief Marketer Staff
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Insist on Clean Data Above All
What’s important when you’re planning an e-mail campaign? Speed? Deliverability? List quality? The fact is, if you’re concerned only with the speed of turnaround, then you could be doing yourself a disservice in the quality and deliverability of the file you are using.
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OmniReliant CEO Steps Down
Paul W. Morrison, president, CEO and secretary of OmniReliant Holdings, Inc., has resigned from all three positions
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Agencies
CMS Group Acquires Victory Direct Marketing
The CMS Group of Baltimore, MD has acquired Victory Direct Marketing, a direct mail marketing firm.
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INCC Cancels Acquisition of Millennium Teleservices Operations
International Consolidated Companies, Inc. (INCC) has rescinded its previously announced acquisition of the operations of Millennium Teleservices, LLC.
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Agencies
USPS Overpaid Pension Fund by $75 Billion: Report
The U.S. Postal Service has overpaid its pension obligations to the Civil Service Retirement System by $75 billion and the method for calculating this amount was unfair, says a new report from the postal service
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EBay Income Surges in Quarter
EBay Inc. posted net income $1.4 billion for the fourth quarter, a 269% increase over net income of $367 million in the prior year. The e-commerce company reported revenue of $2.4 billion for the quarter ended Dec, 31, a 16% increase over $2 billion the …
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FCC Proposes Robocall Rules
The Federal Communications Commission has proposed tighter rules governing unsolicited recorded telephone solicitation, or
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Agencies
Sharper Image Names August Senior VP, CMO
SharperImage.com has named Steve August senior vice president and chief marketing officer.
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Social Media Use to Rise: Survey
Two thirds of marketing executives plan to invest in social media in the next year, according to a survey from Alterian.
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Agencies
New York & Co. Expands Contract with Alliance
New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp