Chief Marketer Staff
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DMA Certified Marketing Professional Program Debuts In Japan
The Direct Marketing Association has launched its DMA Certified Marketing Professional program in Tokyo.
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R.L. Polk, DataLogix Offer Household Automotive Data Product
R. L. Polk & Co. and DataLogix have joined forces to bring DataLogix’s online household targeting capabilities to Polk’s automotive segmenting capabilities.
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Dentsu Subsidiary Acquires Innovation Interactive
Dentsu Holdings USA has acquired Innovation Interactive LLC, a provider of global services and technology for search marketing, social media and audience targeting.
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Tracey Brown Named To Lead Rapp’s Dallas Office
Tracey Brown has been named managing director of agency Rapp
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Agencies
Williams-Sonoma Chairman/CEO Lester To Retire
Howard Lester will retire from his position as chairman and CEO of Williams-Sonoma Inc. at the company’s May 2010 shareholder meeting. He will also give up his board seat.
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Quad/Graphics To Acquire World Color Press
Quad/Graphics Inc. will acquire World Color Press Inc., the printing firm previously called Quebecor World. Details, along with The Analyst’s Take, follow.
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Email
Announcement: This is My Last Magilla
It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing.
Why am I leaving? It
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Email
North American Bounces, Complaints High, Opens Low: Study
E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent’s open rates are relatively low, according to a study by Implix.
The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients in North America was 25.44%, according to the e-commerce software provider. Europe, South America and Africa all came in at higher than 33%, according to the study.