Chief Marketer Staff

• Rule No. 1

  Congratulations, telemarketers. You just got exactly what you asked for. You have abused consumers for years, and now it

• Groups Brief High Court in Landmark Telemarketing Case

  A broad coalition of charities and trade groups have submitted briefs to the U.S. Supreme Court in a case that will determine whether telemarketers can be pursued for fraud when they keep a large portion of they money they solicit for charities.

• List and Database News

  CMP Opt-In Names Rubin Response Management Services Inc. is offering a file of international opt-in e-mail addresses from CMP. It includes 29,491 international

• Experian Schedules Super Bowl Stickman Spot

  Experian Consumer Direct, which markets online credit reports to consumers, will run an award-winning animated television spot during the Super Bowl Sunday

• Identity Theft Still Top Fraud Complaint: FTC

  Identity theft topped the list of the Federal Trade Commission’s consumer fraud complaints for the third year in a row, accounting for 43 % of the complaints

• Yahoo Japan Posts Names of Scammers on Site

  Yahoo Japan Corp. has started posting on its Web site the family names and bank account numbers of people who have repeatedly engaged in what it deems

• NBTY Net Income Rises 49% in Quarter

  NBTY Inc. reported net income of $17 million for its first quarter, up 49% from $11 million last year. For the quarter ended Dec. 31, 2002, the vitamin

• Catalogs Increase Holiday Web Sales: DMA Survey

  A full 78% of catalog companies increased holiday Internet sales in 2002, according to a new Direct Marketing Association survey. At the same time, 22%

• PhotoWorks Income and Revenue Fall

  PhotoWorks Inc., a mail order film developer, reported a net loss of $1.05 million for the first quarter, down from a net loss of $167,000 the previous

• Creeping Angst

  Anytime someone wished me Happy New Year during the festive season, I paraphrased a line from a Damon Runyon story: “What