Chief Marketer Staff

• Letters to the Editor

  I thoroughly enjoyed and completely agree with your comments. I have spent

• Liberty Bank Signs Cronin for DM, Branding Campaign

  Liberty Bank has retained Cronin and Company Inc. to develop and execute direct marketing initiatives and enhance Liberty Bank

• S&S Will Sell The Activities Club Products

  S&S Worldwide will manufacture, market and distribute The Activity Club

• Digital

  Ask Jeeves Profitable in Fourth Quarter

  Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The

• Yesmail Debuts E-mail/Postal List

  Yesmail Inc. has introduced a list that provides both opt-in e-mail and postal addresses on 9.8 million consumers. The Email-Postal Network is designed

• Leon Henry Promotes Debra Goldstein

  Debra Goldstein has been promoted to vice president of the LH Management Division at Leon Henry Inc. Goldstein joined the division in 1991 as an account

• Worldata Debuts Xbox Enthusiasts

  Worldata has introduced three Xbox Enthusiasts lists. They are Xbox Nation, with 100,000 postal names; Xbox365.com, with 26,987 opt-in e-mail records;

• Ongoing Treatment

  In most sectors, marketers have the luxury of talking directly to the consumer. With doctors in the middle responsible for writing prescriptions before

• Reader’s Digest Reports 6% Sales Increase

  Last year

• Rule No. 1

  Congratulations, telemarketers. You just got exactly what you asked for. You have abused consumers for years, and now it