Chief Marketer Staff

• Rising Above the Horde: How to Cope With ISPs’ Filters

  As spam proliferates, non-delivery has become the No. 1 aggravation for e-mail service providers and marketers. To combat spam, Internet service providers

• Short Cuts

  R. L. Polk & Co., the database marketing firm serving the automotive industry, has named Kevin Vasconi chief information officer. He joins Polk after

• Identity Theft Still Top Fraud Complaint: FTC

  Identity theft topped the list of the Federal Trade Commission’s consumer fraud complaints for the third year in a row, accounting for 43 % of the complaints

• 24/7 Real Media Buys Insight First

  24/7 Real Media Inc., an online advertising services company, has acquired Web analytics provider Insight First, for an undisclosed sum. Insight First

• List & Database News

  Good Times Master File List Services Corp. is now offering Canadian names on this nearly 1.8-million-name file of buyers of exercise videos, cookware,

• Caswell-Massey File Now Handled by Direct Media

  Direct Media Inc. has taken management of the Caswell-Massey catalog file effective immediately. Caswell-Massey

• KMART CLOSES STORES, PLANS ADS

  Kmart Corp. will close 326 under-performing stores and embark on a five-year plan to emerge from Chapter 11 bankruptcy by April 30, 2003. The company

• Loose Cannon: This Column Is For Men Only

  Female readers may want to tune out for this installation of Loose Cannon: There

• AT&T OFFERS NEW WAY TO VOTE FOR NEXT AMERICAN IDOL

  Fans of FOX Broadcasting’s “American Idol” talent show will now be able to vote for their favorite contestants via text messaging from Redmond, WA-based

• Lake Group to Handle Paralyzed Veterans of America File

  Lake Group Media Inc. has been named to manage the Paralyzed Veterans of America file of millions of donors. The appointment takes effect Feb. 10. The