Chief Marketer Staff
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Tracey Brown Named To Lead Rapp’s Dallas Office
Tracey Brown has been named managing director of agency Rapp
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Agencies
Williams-Sonoma Chairman/CEO Lester To Retire
Howard Lester will retire from his position as chairman and CEO of Williams-Sonoma Inc. at the company’s May 2010 shareholder meeting. He will also give up his board seat.
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Quad/Graphics To Acquire World Color Press
Quad/Graphics Inc. will acquire World Color Press Inc., the printing firm previously called Quebecor World. Details, along with The Analyst’s Take, follow.
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Email
Announcement: This is My Last Magilla
It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing.
Why am I leaving? It
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Email
North American Bounces, Complaints High, Opens Low: Study
E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent’s open rates are relatively low, according to a study by Implix.
The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients in North America was 25.44%, according to the e-commerce software provider. Europe, South America and Africa all came in at higher than 33%, according to the study.
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Agencies
Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study
Customers like the perks and rewards of loyalty schemes, but the programs aren’t necessarily meeting marketers’ business needs, according to a new study from the CMO Council.
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Aiming for Online ROI in a Down Economy
Marketing departments are under more pressure than ever to drive sales, lower costs and grow revenue. And—no surprise—the projects with a low cost, quick turn and high ROI are the ones likely to pass the budget approval litmus test.
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Soup-on-the-go Spreads Word of Restaurant Week
This week is Restaurant Week in New York City and each year a campaign goes forth to pique the interest of diners