Chief Marketer Staff

• Deluxe Posts Income Increase

  Deluxe Corp. posted net income of net income of $30.5 million in the fourth quarter 2009 an increase over net income of $27.9 million in the prior year.

• Agencies

  NBTY Income Rises in Quarter

  NBTY Inc. reported net income of $76 million for the first quarter, a surge over net income of $13 million in the prior year.

• Acquirgy Names Lilly VicePresident

  Acquirgy, a direct marketing agency, has named Kristine Lilly vice president of media services.

• Scotts Makes Fans’ Fields of Dreams a Backyard Reality

  Lawn-care manufacturer the Scotts Company has announced a deal to start licensing the grass seeds and blends used in some of the most iconic baseball parks in the country, allowing homeowners to put a piece of Fenway or Wrigley in their backyards

• Coke Taps into Vancouver Olympics with Commemorative Six-packs

  Coke’s Olympic packaging pays tribute to the Winter Games’ most popular sports

• Sponsorship Spending Struggles to Recover

  In 2010, things are looking up for sponsorships. Sponsorship spending by North American companies is expected to grow 3.4% to $17.08 billion, according to IEG Sponsorship Report

• Agencies

  NRF Predicts 2.5% Increase in 2010 Retail Sales

  With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores

• News Briefs

  CARL’S JR.: plans to use social media—Facebook, YouTube and Twitter—to help launch a new Grilled Cheese Bacon Burger

• Wilde Agency Names Nancy Harhut Chief Creative Officer

  Nancy Harhut has been named Wilde Agency

• Agency Media Horizons Hires Joe Page As Creative Director

  Media Horizons Inc., a direct marketing agency, has named Joe Page its new creative director, effective immediately.