Chief Marketer Staff

• List & Database News

  M&M’s World Catalog Buyers Estee Marketing Group has won management of this file of 21,372 buyers from this catalog catering to fans and collectors of

• Diane Silverman Joins Singer Direct as VP List Management

  Singer Direct Inc. has named Diane Silverman as vice president of the list management division. The appointment took effect Feb. 12. She will be responsible

• West Marine Reduces Quarterly Loss

  West Marine Inc. reported a net loss of $1.4 million for the fourth quarter, a 30.8% improvement over a net loss of $2 million last year. The direct marketer

• Mail Stream: A Report on Incoming Direct Mail

  This week’s peek into the mailstream finds Mason Shoe adding a female shoe to its catalog cover for the second time, The American Prospect using humor to bring in new subscribers and Hello Direct promting electronic gadget premiums to boost sales.

• ValueClick Profits in Quarter

  ValueClick Inc. reported net income of $1.8 million for the fourth quarter, up from a net loss of $2.7 million last year. The Internet advertising services

• FTC Settles Charges With Financial Telemarketers

  The Federal Trade Commission has settled charges with Harvey and Tye Sloniker, two brothers who allegedly used deceptive and unfair practices to bilk

• List & Database News

  Thomas Publishing MetaResponse Group is offering the Thomas Publishing

• VERIZON WIRELESS SCORES ABC SITCOM WALK-ON

  To hype its Get it Now cell phone service, Verizon Wireless will tonight be integrated into an episode of the ABC comedy “8 Simple Rules for Dating My

• Media Horizons to Manage Domestications PIP and Blow-in Programs

  Domestications has awarded management of its package insert program (1 million) and catalog blow-in (50 million) programs to Media Horizons Management.

• DMA, FTC ISSUE PRIVACY PROTECTION GUIDELINES

  The Direct Marketing Association last week released mandatory data-protection guidelines and a separate security checklist, the latter created with the