Chief Marketer Staff

• Letters to the Editor

  : With the patriotism garnered by World War

• List & Database News

  Hometime How-to Video Buyers Hometime How-to Video is a source for information on home improvement, remodeling and home repair. Hometime Video Publishing

• DraftWorldwide Chicago Promotes Gold, Bucaro-Zobens in Reorganization

  DraftWorldwide Chicago has restructured its direct and promotional creative departments into a single unit. Lor Gold was promoted to chief creative officer,

• Successories to Become Privately Held Company

  Successories Inc. will be acquired by S.I. Acquisition LLC. Under the terms of the acquisition, shares of Successories’ common stock not already owned

• Digital

  Overture to Pay $140 Million for AltaVista

  Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions

• Neiman Marcus Direct Debuts New Package Return System

  Neiman Marcus Direct, the catalog publishing division of The Neiman Marcus Group, has agreed to start using SmartLabel, a returns management program from

• List & Database News

  Recreational Equipment Inc. Millard Group Inc. is now the list manager for Recreational Equipment Inc. This file includes 543,376 last-12-month buyers

• Successories to Become Privately Held Company

  Successories Inc. will be acquired by S.I. Acquisition LLC. Under the terms of the acquisition, shares of Successories

• Loose Cannon: And It’s One, Two, Three, What Are We Mailing For?

  Last month, the U.S. Army awarded adman Earl Carter the Outstanding Civilian Service Medal. Carter created the Army’s “Be All You Can Be” slogan more

• Sales Up in Fourth Quarter, Year for Sharper Image

  Sharper Image Corp. reported fourth quarter sales of $213.9 million, up from fourth-quarter 2001