Chief Marketer Staff

• Short Cuts

  Direct marketing agency CFM Direct has promoted Lisa Freeman to vice president of client relations and Andrew Surden to account supervisor. List Services

• Sweet Deal for A&F CEO

  Abercrombie & Fitch has signed its chairman and CEO Michael Jeffries to a new long-term contract, which includes a $12 million bonus if he remains in

• FTC Settles Charges With Financial Telemarketers

  The Federal Trade Commission has settled charges with Harvey and Tye Sloniker, two brothers who allegedly used deceptive and unfair practices to bilk

• List & Database News

  M&M’s World Catalog Buyers Estee Marketing Group has won management of this file of 21,372 buyers from this catalog catering to fans and collectors of

• West Marine Reduces Quarterly Loss

  West Marine Inc. reported a net loss of $1.4 million for the fourth quarter, a 30.8% improvement over a net loss of $2 million last year. The direct marketer

• ValueClick Profits in Quarter

  ValueClick Inc. reported net income of $1.8 million for the fourth quarter, up from a net loss of $2.7 million last year. The Internet advertising services

• Diane Silverman Joins Singer Direct as VP List Management

  Singer Direct Inc. has named Diane Silverman as vice president of the list management division. The appointment took effect Feb. 12. She will be responsible

• Mail Stream: A Report on Incoming Direct Mail

  This week’s peek into the mailstream finds Mason Shoe adding a female shoe to its catalog cover for the second time, The American Prospect using humor to bring in new subscribers and Hello Direct promting electronic gadget premiums to boost sales.

• DMA, FTC ISSUE PRIVACY PROTECTION GUIDELINES

  The Direct Marketing Association last week released mandatory data-protection guidelines and a separate security checklist, the latter created with the

• List & Database News

  Thomas Publishing MetaResponse Group is offering the Thomas Publishing