Chief Marketer Staff

• Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs

  Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel

• Cariocas Raises $5.25 Million in Mezzanine Financing

  Cariocas, Inc., was granted $5.25 million in second-round funding from New Enterprise Associates (NEA) and Odyssey, both current investors, as well as

• Letters to the Editor

  : With the patriotism garnered by World War

• List & Database News

  Hometime How-to Video Buyers Hometime How-to Video is a source for information on home improvement, remodeling and home repair. Hometime Video Publishing

• Nationwide Advantage Mortgage Offers America West Miles for Mortgages

  America West Airlines and Nationwide Advantage Mortgage Co., the mortgage affiliate of Nationwide Mutual Insurance Company, have teamed up to offer a

• Digital

  Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs

  Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel

• DraftWorldwide Chicago Promotes Gold, Bucaro-Zobens in Reorganization

  DraftWorldwide Chicago has restructured its direct and promotional creative departments into a single unit. Lor Gold was promoted to chief creative officer,

• Short Cuts

  Abacus has appointed two executives. Kyle Thomas has been hired to a new position as executive vice president of sales, product management and marketing.

• Neiman Marcus Direct Debuts New Package Return System

  Neiman Marcus Direct, the catalog publishing division of The Neiman Marcus Group, has agreed to start using SmartLabel, a returns management program from

• Successories to Become Privately Held Company

  Successories Inc. will be acquired by S.I. Acquisition LLC. Under the terms of the acquisition, shares of Successories’ common stock not already owned