Chief Marketer Staff

• KMART TROTS OUT JOE BOXER GAME

  Kmart, Troy, MI, hasn’t had much reason to dance lately but the retailer is building on the popularity of its dancing Joe Boxer character with an online

• DIRECT Listline

  Featherspring International Rubin Response Management Services Inc. is offering a new 5,995-name opt-in e-mail address selection on this file of 116,067

• Sharper Image Reports Income Gains

  Sharper Image Corp. reported net income of $16.8 million, for its fourth quarter, up 46% from $11.6 million last year. Revenue for the quarter ended Jan.

• J.C. Penney 4Q Earnings Double

  J.C. Penney Co. Inc. said that its fourth quarter profit doubled as aggressive advertising and markdowns helped drive better-than-expected holiday sales.

• Crossing Pointe Debuts New Catalog

  Crossing Pointe plans to mail the first Jane Seymour Catalog this week. The 24-page, folio-size catalog offers the Jane Seymour Spring 2003 Signature

• One-String Fiddle

  Two offers for “The Orchestra Platinum Visa® Card” came in the same day’s mail. They were identical except for the percentage hawked on the envelope.

• President’s USPS Commission Gets an Earful

  People testifying before the President’s Commission on the United States Postal Service Thursday pretty much felt the service was still necessary but

• Skechers Attributes Loss Partly to Exiting Mail Order Business

  Skechers USA reported a net loss of$8.6 million for the fourth quarter, down from net earnings of $2 million in the comparable period of 2001. The footwear

• Kintera Acquires Involve Inc.

  Kintera Inc., a provider of online software and services to nonprofit organizations, has acquired Involve Inc., a New York-based Web architecture, design

• Mail Stream: A Report on Incoming Direct Mail

  This week in the mail, The Military Book Club comes out with a new tabloid mailer, investing newsletter DRIP Investor tries a triple postcard and MADD tests two new premiums.