Chief Marketer Staff
-
CAMPBELL SETTLES CLASS-ACTION SUIT
Campbell Soup Co., Camden, NJ, reached a $35-million settlement of a class-action suit that alleged the soup maker exaggerated sales by “channel stuffing,”
-
Sportsman’s Guide Posts Sales and Earnings Increases
The Sportsman
-
Lease Termination Puts MKTG Services in Black for Fourth Quarter
MKTG Services, Inc. generated second quarter net income of $2.6 million on revenue of $3.2 million, compared with a $4.2 million net loss on revenue of
-
Neiman Marcus Direct Debuts New Package Return System
Neiman Marcus Direct, the catalog publishing division of The Neiman Marcus Group, has agreed to start using SmartLabel, a returns management program from
-
Nationwide Advantage Mortgage Offers America West Miles for Mortgages
America West Airlines and Nationwide Advantage Mortgage Co., the mortgage affiliate of Nationwide Mutual Insurance Company, have teamed up to offer a
-
Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
-
Digital
Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
-
Short Cuts
Abacus has appointed two executives. Kyle Thomas has been hired to a new position as executive vice president of sales, product management and marketing.
-
Geerlings & Wade’s Sales Drop, Debuts 2003 Acquisition Campaign
Geerlings & Wade, Inc., a wine and wine products direct marketer, reported fourth quarter net income of $1.4 million, compared with a $910,000 net loss
-
Cariocas Raises $5.25 Million in Mezzanine Financing
Cariocas, Inc., was granted $5.25 million in second-round funding from New Enterprise Associates (NEA) and Odyssey, both current investors, as well as