Chief Marketer Staff

• DMA Directo to Honor Founder Rick Blume

  The Direct Marketing Association’s Directo: Council for Hispanic Marketing has chosen Rick Blume to receive its “Excellence in Hispanic Marketing Professional

• Live from the Nonprofit Conference: Bad News is Good News for Political Fundraisers

  The two main political parties have more in common than you might think. Despite their differences, both are better at fundraising when they are out of

• Deutsch Promotes Two Executives

  Advertising agency Deutsch Inc. has promoted two executives. Jamie Adams was named to the position of executive vice president, director of data strategy.

• Colle+McVoy Announces Multiple Hirings

  Colle+McVoy, a direct response and marketing communications firm, has made several hires for its Minneapolis-based headquarters. * Peter Anderson, who

• DRTV Viewership Down: Study

  Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according

• List & Database News

  Real Simple Kids! Millard Group and Time Inc. have introduced this new file. This list offers more than146,000 Real Simple families with Equifax enhanced

• Short Cuts

  ClientLogic Corp., an international provider of business process outsourcing (BPO) in the contact center and fulfillment industry, has opened a multi-channel

• Saks and FAO Ink Licensing Agreement

  Saks Inc. plans to enter into a definitive agreement with FAO to operate licensed departments selling FAO merchandise in most of Saks Department Store

• Delia’s Enters Licensing Deal with JLP Daisy

  Delia’s Corp. has entered into an agreement with JLP Daisy LLC, a Schottenstein Stores Corp. affiliate, to license the Delia’s brand on an exclusive basis

• Michael Della Penna Appointed Co-Chair of AIM’s E-mail Council

  Michael Della Penna has been appointed as the new co-chair of Council for Responsible E-mail (CRE) at the Association for Interactive Marketing. Della