Chief Marketer Staff

• DR PEPPER TO REWARD CUSTOMERS WITH EBAY

  This summer, Dr Pepper/Seven Up, Plano, TX, will team with San Jose, CA-based Internet auction site eBay on a rewards program called Liquid Loot. Customers

• Letter to the Editor

  : Isn

• Live from the Nonprofit Conference: Bad News is Good News for Political Fundraisers

  The two main political parties have more in common than you might think. Despite their differences, both are better at fundraising when they are out of

• Colle+McVoy Announces Multiple Hirings

  Colle+McVoy, a direct response and marketing communications firm, has made several hires for its Minneapolis-based headquarters. * Peter Anderson, who

• DOLE AND CRAYOLA GO BACK-TO-SCHOOL

  Dole Food Co., Westlake Village, CA, has teamed with Crayola, Easton, PA, and The Produce for Better Health Foundation on an educational push dubbed “There’s

• Direct Channel Strong for Tiffany in 2002

  Direct marketing sales, including catalog and online purchases, rose 13%, to $69.3 million, during fourth quarter 2002. For the year direct sales were

• DRTV Viewership Down: Study

  Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according

• Saks and FAO Ink Licensing Agreement

  Saks Inc. plans to enter into a definitive agreement with FAO to operate licensed departments selling FAO merchandise in most of Saks Department Store

• Delia’s Enters Licensing Deal with JLP Daisy

  Delia’s Corp. has entered into an agreement with JLP Daisy LLC, a Schottenstein Stores Corp. affiliate, to license the Delia’s brand on an exclusive basis

• Reader’s Digest Reorganizes Global Structure

  The Reader’s Digest Association, Inc. has announced a new global organizational structure designed to integrate businesses under common leadership, leverage