Chief Marketer Staff

• Spiegel Names Brewster New CFO

  The Spiegel Group has named James M. Brewster senior vice president and CFO. For the past 10 years, Brewster has served as senior vice president and chief

• Cobalt Group Acquires Cowboy Corp.

  The Cobalt Group, a provider of e-business software and services to the automotive retail market, has acquired Cowboy Corp. for an undisclosed sum. Cowboy

• Chicago Board of Trade Taps 24/7 Media

  24/7 Real Media Inc. has signed an exclusive agreement to provide Open AdStream ad serving to the Chicago Board of Trade’s Web site located at http://www.cbot.com

• Loose Cannon: Lists and Lysistrata

  For all the likely presidential candidates in 2004

• Four Firms to Set Europe M-Commerce Standards

  Four European mobile-telecommunications companies have set up the Mobile Payment Services Association, a body that seeks to develop an operating standard

• List & Database News

  HearthSong Millard Group Inc. has won the management of this 395,835-name file of 12-month buyers from this catalog of books, games, puzzles and musical

• E-mail Response Rates up: DoubleClick Study

  Retail and catalog companies reported higher open, clickthrough and conversion rates in the fourth quarter over the third, according to the DoubleClick

• Agencies

  Clairol Expands B-to-B Efforts

  It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

• DMA Directo to Honor Founder Rick Blume

  The Direct Marketing Association’s Directo: Council for Hispanic Marketing has chosen Rick Blume to receive its “Excellence in Hispanic Marketing Professional

• Live from the Nonprofit Conference: Speaker Extols the Benefits of Planned Giving

  Fundraisers are anxiously awaiting passage of the Care Bill, a piece of legislation that will allow charitable donors to roll over an IRA–tax free–to