Chief Marketer Staff
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List & Database News
Financial Improvement Business Opportunity Program This list has been updated, and now features 28,326 individuals who have bought a business course within
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Spiegel to Liquidate Credit Card Business as Investors Call in Markers
Cataloger and retailer Spiegel has missed operating performance goals, and as such is being required to end its bankcard operations, according to papers
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Hispanic Portal Features Autobytel’s Car Site
Terra.com, a Hispanic-focused Internet portal run by Tarra Lycos, has teamed up with Autobytel Inc., an online vehicle marketer. Autobytel
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Deutsch Promotes Two Executives
Advertising agency Deutsch Inc. has promoted two executives. Jamie Adams was named to the position of executive vice president, director of data strategy.
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POLAROID SAMPLES CAMERAS
Smile: Polaroid will lend consumers Polaroid One instant cameras as part of a sampling campaign that starts in April in Los Angeles and Orlando, with
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GAME SHOW NETWORK GETS SCHOOLED
Watching game shows just may be the ticket to a college education. The Game Show Network, in its biggest promotion to date, has teamed with the Bank of
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Live from the Nonprofit Conference: Speaker Extols the Benefits of Planned Giving
Fundraisers are anxiously awaiting passage of the Care Bill, a piece of legislation that will allow charitable donors to roll over an IRA–tax free–to
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DMA Directo to Honor Founder Rick Blume
The Direct Marketing Association’s Directo: Council for Hispanic Marketing has chosen Rick Blume to receive its “Excellence in Hispanic Marketing Professional
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Customer Acquisition, Movement Toward Integration Lead Anticipated DM Trends
With an era of organic cost cutting nearing an end, companies will turn to each other as they explore new ways of creating efficiencies, according to
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Digital
Overture to Buy Norway Firm for $70 Million
Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up