Author

Chief Marketer Staff

  • March 1, 2003

     

  • Four Firms to Set Europe M-Commerce Standards

    Four European mobile-telecommunications companies have set up the Mobile Payment Services Association, a body that seeks to develop an operating standard

  • List & Database News

    HearthSong Millard Group Inc. has won the management of this 395,835-name file of 12-month buyers from this catalog of books, games, puzzles and musical

  • E-mail Response Rates up: DoubleClick Study

    Retail and catalog companies reported higher open, clickthrough and conversion rates in the fourth quarter over the third, according to the DoubleClick

  • The Caples Awards Honors Founder

    Are we all getting old or what? Last night was the 25th annual John Caples International Award Presentation. And once again, all who attended asked themselves

  • InfoUSA to Acquire Yesmail

    InfoUSA has signed a deal to acquire Yesmail, according to infoUSA CEO Vin Gupta. Gupta declined to reveal the value of the cash transaction. Yesmail’s

  • List and Database News

    Global Business Magazine Active Subscribers Lake Group Media now manages this file of 30,798 active U.S. subscribers. The magazine covers a variety of

  • Loose Cannon: Lists and Lysistrata

    For all the likely presidential candidates in 2004

  • Foran Joins Hartford Direct

    Margaret L. Foran has joined direct marketing service bureau Hartford Direct as executive director of client relations, a newly created position. Her

  • Euro RSCG Breaks Out Healthcare Unit

    Advertising agency conglomerate Euro RSCG Worldwide has created Euro RSCG Life, a global health marketing and communications group. The new group aligns