Chief Marketer Staff

• The Wisdom of Bob Kestnbaum

  Bob Kestnbaum, fresh out of the Navy, was the new kid at the Bell & Howell marketing department in 1959 when he was given an impossible assignment. Someone

• Deutsch Promotes Two Executives

  Advertising agency Deutsch Inc. has promoted two executives. Jamie Adams was named to the position of executive vice president, director of data strategy.

• Spiegel to Liquidate Credit Card Business as Investors Call in Markers

  Cataloger and retailer Spiegel has missed operating performance goals, and as such is being required to end its bankcard operations, according to papers

• Letter to the Editor

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• POLAROID SAMPLES CAMERAS

  Smile: Polaroid will lend consumers Polaroid One instant cameras as part of a sampling campaign that starts in April in Los Angeles and Orlando, with

• Hispanic Portal Features Autobytel’s Car Site

  Terra.com, a Hispanic-focused Internet portal run by Tarra Lycos, has teamed up with Autobytel Inc., an online vehicle marketer. Autobytel

• GAME SHOW NETWORK GETS SCHOOLED

  Watching game shows just may be the ticket to a college education. The Game Show Network, in its biggest promotion to date, has teamed with the Bank of

• List & Database News

  Financial Improvement Business Opportunity Program This list has been updated, and now features 28,326 individuals who have bought a business course within

• Digital

  Overture to Buy Norway Firm for $70 Million

  Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up

• Customer Acquisition, Movement Toward Integration Lead Anticipated DM Trends

  With an era of organic cost cutting nearing an end, companies will turn to each other as they explore new ways of creating efficiencies, according to