Chief Marketer Staff

• List and Database News

  Global Business Magazine Active Subscribers Lake Group Media now manages this file of 30,798 active U.S. subscribers. The magazine covers a variety of

• E-mail Response Rates up: DoubleClick Study

  Retail and catalog companies reported higher open, clickthrough and conversion rates in the fourth quarter over the third, according to the DoubleClick

• The Caples Awards Honors Founder

  Are we all getting old or what? Last night was the 25th annual John Caples International Award Presentation. And once again, all who attended asked themselves

• Australians, Americans Dominate Top Prizes at Caples Awards

  Advertising agencies from Australia and the United States earned more than half of the top prizes given during the XXV John Caples International Awards

• Chicago Board of Trade Taps 24/7 Media

  24/7 Real Media Inc. has signed an exclusive agreement to provide Open AdStream ad serving to the Chicago Board of Trade’s Web site located at http://www.cbot.com

• Agencies

  Clairol Expands B-to-B Efforts

  It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

• List & Database News

  Financial Improvement Business Opportunity Program This list has been updated, and now features 28,326 individuals who have bought a business course within

• Customer Acquisition, Movement Toward Integration Lead Anticipated DM Trends

  With an era of organic cost cutting nearing an end, companies will turn to each other as they explore new ways of creating efficiencies, according to

• Live from the Nonprofit Conference: Bad News is Good News for Political Fundraisers

  The two main political parties have more in common than you might think. Despite their differences, both are better at fundraising when they are out of

• MeritDirect Asks Court to Restrain Slater and DMI

  The bitter divorce between Chad Slater and MeritDirect took a new turn on Friday when MeritDirect took its former vice president to court. MeritDirect