Chief Marketer Staff
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Agencies
Lillian Vernon Questions 1999 Enron Contract
Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement
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Swiffers’ Maiden Voyage
Procter & Gamble and Columbia TriStar Home Entertainment are cleaning up for this month’s DVD release of the Jennifer Lopez film Maid in Manhattan with
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Agencies
News briefs from Directmag.com
Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150
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Agencies
DRUG MONEY
Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount
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Tipping point
The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.
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Agencies
Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,
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Agencies
Free Shipping Keeps on Giving
Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season. That’s what Mondy Beller, the director of
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products
Wrap Em Up Sensational Baskets, Alpharetta, GA, offers gift baskets for almost any occasion and has added corporate gifts to its lineup, including the
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Agencies
Spring Break 101
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,