Chief Marketer Staff

• Agencies

  Beauty and the Beer

  IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

• Agencies

  NECESSARY ELEMENTS

  Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

• Clarification

  In a story appearing in PROMO January 2003, Pollard Banknote Limited of Winnipeg, Manitoba, was identified in the sidebar as a printing company that has

• Agency Moves

  Bob Lawrence has been named president of 141 Worldwide’s Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility

• Client Side

  Miami, FL-based Burger King Corp. has appointed Robert T. Nilsen, former chief operating officer of Taco Bell Corporation, as president. He will have

• Agencies

  Clairol Expands B-to-B Efforts

  It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

• Agencies

  Mail: Stepchild Poised for a Comeback

  There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the

• Agencies

  Bonfire of the Vanity

  I’ve said it before in these pages and I’ll say it again: I enjoy reading Vanity Fair, with its lengthy profiles of shallow celebrities. What fabulous

• Swiffers’ Maiden Voyage

  Procter & Gamble and Columbia TriStar Home Entertainment are cleaning up for this month’s DVD release of the Jennifer Lopez film Maid in Manhattan with

• Agencies

  Bookspan Rolls Out Hispanic Book Club

  Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The