Chief Marketer Staff

• Under-promise, over-deliver

  Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm’s ability to deliver

• R.S.V.P.P.

  What’s a retailer to do? Holiday shopping tanked, the economy’s double-dipping, terrorists and war are glowering on the horizon, and winter’s chill won’t

• SHOW ME THE MONEY AND MORE

  Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes

• Agencies

  The Wisdom of Bob Kestnbaum

  Bob Kestnbaum, fresh out of the Navy, was the new kid at the Bell & Howell marketing department in 1959 when he was given an impossible assignment. Someone

• Easy Riders

  Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement

• Agencies

  Data Intelligence

  Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,

• Agencies

  FEC Allows List Rentals

  The door has been opened for political parties to make money from the sale of mailing lists. Under the Bipartisan Campaign Reform Act of 2002 (BCRA),

• Account Action

  Lippincott & Margulies, New York City, the branding and identity consulting firm, and sister firm Mercer Management Consulting, have united their brand

• List Angst

  The Federal Trade Commission is about seven months away from launching its controversial national Do Not Call list. Maybe. The list may be delayed by

• Agencies

  George Clooney, Call Your Agent

  If you work anywhere in the direct marketing industry, chances are you’ve gotten an earful from friends and family about our fine business on many occasions.