Chief Marketer Staff

• Agencies

  CHASING THE ROI GRAIL

  In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

• Agencies

  Beauty and the Beer

  IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

• Agencies

  NECESSARY ELEMENTS

  Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

• Agencies

  Drugstore.com Does More With Less

  Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55

• Agencies

  DIRECT listline

  NEW LISTS McGraw-Hill Construction Pubs Features 26,032 active U.S. subscribers to McGraw-Hill Construction Regional Publications, a source of project

• Agencies

  Free Shipping Keeps on Giving

  Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season. That’s what Mondy Beller, the director of

• Playing In Their World

  It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI’s Friends & Family, says

• Agency Moves

  Bob Lawrence has been named president of 141 Worldwide’s Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility

• Client Side

  Miami, FL-based Burger King Corp. has appointed Robert T. Nilsen, former chief operating officer of Taco Bell Corporation, as president. He will have

• Clarification

  In a story appearing in PROMO January 2003, Pollard Banknote Limited of Winnipeg, Manitoba, was identified in the sidebar as a printing company that has