Chief Marketer Staff

• Playing In Their World

  It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI’s Friends & Family, says

• Clarification

  In a story appearing in PROMO January 2003, Pollard Banknote Limited of Winnipeg, Manitoba, was identified in the sidebar as a printing company that has

• Agency Moves

  Bob Lawrence has been named president of 141 Worldwide’s Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility

• Client Side

  Miami, FL-based Burger King Corp. has appointed Robert T. Nilsen, former chief operating officer of Taco Bell Corporation, as president. He will have

• Agencies

  Walk the Walk, Talk the Talk

  The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax

• Agencies

  Abandoned Calls

  Telemarketers are expecting the impending Federal Trade Commission telemarketing regulations, which will begin taking effect March 31, to cost a lot of

• Swiffers’ Maiden Voyage

  Procter & Gamble and Columbia TriStar Home Entertainment are cleaning up for this month’s DVD release of the Jennifer Lopez film Maid in Manhattan with

• products

  Wrap Em Up Sensational Baskets, Alpharetta, GA, offers gift baskets for almost any occasion and has added corporate gifts to its lineup, including the

• Agencies

  Bad Policy

  FTC Chairman Timothy Muris has introduced a new social program to the American people with the publication of the Telemarketing Sales Rule (TSR) that

• Agencies

  letters to the editor

  NEW YEAR’S GREETINGS I read Ray Schultz’s New Year’s curmudgeon column (Direct Hit, January) thinking it quite uncharacteristic of him. I wanted to counter