Author

Chief Marketer Staff

  • SHOW ME THE MONEY AND MORE

    Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes

  • List Angst

    The Federal Trade Commission is about seven months away from launching its controversial national Do Not Call list. Maybe. The list may be delayed by

  • Agencies

    Street Guerrillas

    The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

  • Agencies

    letters to the editor

    NEW YEAR’S GREETINGS I read Ray Schultz’s New Year’s curmudgeon column (Direct Hit, January) thinking it quite uncharacteristic of him. I wanted to counter

  • East meets West in the baking aisle

    Marsa Kraft Foods, a joint venture between Kraft Foods International and Sabanci Holdings of Turkey, is among the leaders in the margarines, liquid oils

  • Agencies

    Ask the pharmacist

    Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

  • Agencies

    Stress: An Opportunity in Disguise

    The deadlines are becoming more and more unrealistic. The pressure of quarterly numbers is relentless. I feel overworked and underpaid. They keep cutting

  • Agencies

    News briefs from Directmag.com

    Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150

  • Easy Riders

    Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement

  • Agencies

    CHASING THE ROI GRAIL

    In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment