Chief Marketer Staff

• Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy

  Harriet P. Pearson thinks a lot about trust

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Live from the Gartner CRM Summit 2003: Helping Customers Serve Themselves

  Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can

• J.C. Penney Expects Drop in March Catalog Sales

  J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from

• Bankrupt FAO Inc. Gets Closer to Reorganization

  Children

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Live from the Gartner Summit: Banks Turn to Event Marketing

  For all their talk about CRM, banks are not as advanced as you might think. When asked to name their most important activity in driving marketing initiatives,,

• Digital

  Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters

  About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.

• Spiegel CEO Steps Down and is Replaced by Turnaround Specialist

  The Spiegel Group suffered yet another convulsion last week when its CEO stepped down to be replaced by a turnaround expert. Martin Zaepfel, who was put

• Turnarounds Are Nothing New for Spiegel

  One of my favorite old Chicago photos shows Wabash Ave. in the late 1890