Chief Marketer Staff

• Playing In Their World

  It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI’s Friends & Family, says

• Agencies

  Street Guerrillas

  The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

• Agencies

  Bad Policy

  FTC Chairman Timothy Muris has introduced a new social program to the American people with the publication of the Telemarketing Sales Rule (TSR) that

• Agency Moves

  Bob Lawrence has been named president of 141 Worldwide’s Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility

• Agencies

  Columbia House Adds Member Services

  Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp. Trilegiant’s membership

• Agencies

  Ask the pharmacist

  Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

• Agencies

  Clairol Expands B-to-B Efforts

  It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

• Agencies

  Mail: Stepchild Poised for a Comeback

  There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the

• Agencies

  DRUG MONEY

  Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

• Agencies

  Walk the Walk, Talk the Talk

  The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax