Chief Marketer Staff

• Agencies

  Columbia House Adds Member Services

  Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp. Trilegiant’s membership

• East meets West in the baking aisle

  Marsa Kraft Foods, a joint venture between Kraft Foods International and Sabanci Holdings of Turkey, is among the leaders in the margarines, liquid oils

• hire power

  Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

• Acquisitions

  24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private

• Agencies

  Abandoned Calls

  Telemarketers are expecting the impending Federal Trade Commission telemarketing regulations, which will begin taking effect March 31, to cost a lot of

• Agencies

  CHASING THE ROI GRAIL

  In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

• Agencies

  Beauty and the Beer

  IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

• Agencies

  NECESSARY ELEMENTS

  Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

• Agencies

  The Wisdom of Bob Kestnbaum

  Bob Kestnbaum, fresh out of the Navy, was the new kid at the Bell & Howell marketing department in 1959 when he was given an impossible assignment. Someone

• Agencies

  Data Intelligence

  Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,