Chief Marketer Staff

• USA Direct Merges with Starbright

  USA Direct Inc. has merged with rival direct mail services firm Starbright. The merger includes Direct-e, an e-commerce firm owned by New York-based Starbright.

• Agencies

  letters to the editor

  NEW YEAR’S GREETINGS I read Ray Schultz’s New Year’s curmudgeon column (Direct Hit, January) thinking it quite uncharacteristic of him. I wanted to counter

• Agencies

  Bad Policy

  FTC Chairman Timothy Muris has introduced a new social program to the American people with the publication of the Telemarketing Sales Rule (TSR) that

• Account Action

  Lippincott & Margulies, New York City, the branding and identity consulting firm, and sister firm Mercer Management Consulting, have united their brand

• Agencies

  Mail: Stepchild Poised for a Comeback

  There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the

• Agencies

  Clairol Expands B-to-B Efforts

  It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

• Agencies

  News briefs from Directmag.com

  Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150

• Tipping point

  The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.

• Agencies

  DRUG MONEY

  Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

• Agencies

  Bookspan Rolls Out Hispanic Book Club

  Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The