Chief Marketer Staff

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• J.C. Penney Expects Drop in March Catalog Sales

  J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from

• Live from the Gartner Summit: Banks Turn to Event Marketing

  For all their talk about CRM, banks are not as advanced as you might think. When asked to name their most important activity in driving marketing initiatives,,

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• E-tailers Must Manage Online Traffic, Partnerships

  Effectively leveraging brand partnerships and managing online traffic are some of the main challenges facing e-retailers this year, according to a panel

• Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy

  Harriet P. Pearson thinks a lot about trust

• Live from Gartner CRM Summit: Will Innocent Intentions Cause the Next Privacy Battle?

  The next major catalyst for privacy and data-use legislation will come from marketers taking excessive license with consumer information, as opposed to

• List and Database News

  Freshpair.com Postal Freshpair.com buyers purchase bras, hosiery, panties, maternity wear, pajamas and socks. This 2.6 million name file is a postal list

• J.C. Penney Expects Drop in March Catalog Sales

  J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from

• Harte-Hanks Increases Its Stock Repurchase Program

  The Harte-Hanks Inc. board of directors has made available an additional six million shares in the company