Chief Marketer Staff

• Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy

  Harriet P. Pearson thinks a lot about trust

• E-tailers Must Manage Online Traffic, Partnerships

  Effectively leveraging brand partnerships and managing online traffic are some of the main challenges facing e-retailers this year, according to a panel

• Letters to the Editor

  Your column and concept of withholding direct marketing services to politicians is pure brilliance.

• Live from Gartner CRM Summit: Will Innocent Intentions Cause the Next Privacy Battle?

  The next major catalyst for privacy and data-use legislation will come from marketers taking excessive license with consumer information, as opposed to

• Live from the Gartner Summit: Banks Turn to Event Marketing

  For all their talk about CRM, banks are not as advanced as you might think. When asked to name their most important activity in driving marketing initiatives,,

• Spiegel CEO Steps Down and is Replaced by Turnaround Specialist

  The Spiegel Group suffered yet another convulsion last week when its CEO stepped down to be replaced by a turnaround expert. Martin Zaepfel, who was put

• Turnarounds Are Nothing New for Spiegel

  One of my favorite old Chicago photos shows Wabash Ave. in the late 1890

• Digital

  Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters

  About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.

• USA Direct Merges with Starbright

  USA Direct Inc. has merged with rival direct mail services firm Starbright. The merger includes Direct-e, an e-commerce firm owned by New York-based Starbright.

• List Angst

  The Federal Trade Commission is about seven months away from launching its controversial national Do Not Call list. Maybe. The list may be delayed by