Chief Marketer Staff

• Harte-Hanks Increases Its Stock Repurchase Program

  The Harte-Hanks Inc. board of directors has made available an additional six million shares in the company

• Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy

  Harriet P. Pearson thinks a lot about trust

• Letters to the Editor

  Your column and concept of withholding direct marketing services to politicians is pure brilliance.

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Spiegel CEO Steps Down and is Replaced by Turnaround Specialist

  The Spiegel Group suffered yet another convulsion last week when its CEO stepped down to be replaced by a turnaround expert. Martin Zaepfel, who was put

• Turnarounds Are Nothing New for Spiegel

  One of my favorite old Chicago photos shows Wabash Ave. in the late 1890

• Digital

  Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters

  About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.

• USA Direct Merges with Starbright

  USA Direct Inc. has merged with rival direct mail services firm Starbright. The merger includes Direct-e, an e-commerce firm owned by New York-based Starbright.

• Agencies

  Street Guerrillas

  The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

• Agencies

  Ask the pharmacist

  Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two