Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.

• List and Database News

  Slimzone 21 Affinity List Management has won management of this file of 64,394 customers who made a purchase from this direct marketer of weight-loss

• USPS: Brentwood Cleanup Completed

  The U.S Postal Service said its efforts to exterminate anthrax spores from its Curseen and Morris (formerly Brentwood) processing and distribution center

• Adding Online to Ad Mix Helps Marketers: DoubleClick

  Large marketers can increase their reach by shifting dollars originally spent on television to the Internet, a study by DoubleClick has revealed. The

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes

• DMA Said to Buy DMD Conference

  The Direct Marketing Association has bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at

• Martha Stewart Posts Net Loss

  Martha Stewart Living Omnimedia Inc. reported a net loss of $2 million for the fourth quarter, off 134% from net income of $5.7 million the year before.

• High Court Rules Against Victoria’s Secret

  The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Qurb Opens Its Doors

  Qurb Inc., a provider of unique software to combat junk e-mail, has opened in San Mateo, CA. At the same time, the company is launching its namesake software.