Chief Marketer Staff

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Harte-Hanks Increases Its Stock Repurchase Program

  The Harte-Hanks Inc. board of directors has made available an additional six million shares in the company

• Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy

  Harriet P. Pearson thinks a lot about trust

• Live from the Gartner Summit: Banks Turn to Event Marketing

  For all their talk about CRM, banks are not as advanced as you might think. When asked to name their most important activity in driving marketing initiatives,,

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• E-tailers Must Manage Online Traffic, Partnerships

  Effectively leveraging brand partnerships and managing online traffic are some of the main challenges facing e-retailers this year, according to a panel

• Live from Gartner CRM Summit: Create and Kill Points Programs Often

  Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

• List and Database News

  Freshpair.com Postal Freshpair.com buyers purchase bras, hosiery, panties, maternity wear, pajamas and socks. This 2.6 million name file is a postal list

• Live from the Gartner CRM Summit 2003: Helping Customers Serve Themselves

  Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can