Chief Marketer Staff
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Short Cuts
Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate
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Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy
Harriet P. Pearson thinks a lot about trust
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Live from the Gartner CRM Summit 2003: Helping Customers Serve Themselves
Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can
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List and Database News
Freshpair.com Postal Freshpair.com buyers purchase bras, hosiery, panties, maternity wear, pajamas and socks. This 2.6 million name file is a postal list
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J.C. Penney Expects Drop in March Catalog Sales
J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from
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E-tailers Must Manage Online Traffic, Partnerships
Effectively leveraging brand partnerships and managing online traffic are some of the main challenges facing e-retailers this year, according to a panel
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Short Cuts
Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate
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Live from Gartner CRM Summit: Will Innocent Intentions Cause the Next Privacy Battle?
The next major catalyst for privacy and data-use legislation will come from marketers taking excessive license with consumer information, as opposed to
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Live from the Gartner Summit: Banks Turn to Event Marketing
For all their talk about CRM, banks are not as advanced as you might think. When asked to name their most important activity in driving marketing initiatives,,