Chief Marketer Staff

• H&R BLOCK LIGHTENS UP DURING TAX-TIME CRUNCH

  To keep its services front of mind as the deadline for filing taxes approaches, H&R Block has teamed with CBS for a new promotion. The Just Plain Funny

• List and Database News

  Northeast Canine Companion This master file now features a variety of selections. The total file includes 92,542 subscribers to this monthly title, many

• Live from Gartner CRM Summit 2003: Nectar Feeds Sainsbury’s Segmentation Efforts

  Two years ago, Sainsbury

• Digital

  Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO

  Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

• HONDA SHIFTS INTO HIGH GEAR WITH CIVIC TOUR

  Honda kicks off its third Civic Tour next month with MTV’s “Total Request Live” as title co-sponsor, two headlining alternative bands and increased promotional

• HERSHEY, MRS. FIELDS PAY FTC FOR COPPA INFRACTIONS

  The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online

• FEDS BREAK UP COUPON FRAUD RING

  In one of the largest U.S. coupon schemes ever, federal law enforcement officials last week arrested 16 people suspected of participating in a clip-out

• USPS: Brentwood Cleanup Completed

  The U.S Postal Service said its efforts to exterminate anthrax spores from its Curseen and Morris (formerly Brentwood) processing and distribution center

• DMA Said to Buy DMD Conference

  The Direct Marketing Association has bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at

• Martha Stewart Posts Net Loss

  Martha Stewart Living Omnimedia Inc. reported a net loss of $2 million for the fourth quarter, off 134% from net income of $5.7 million the year before.