Chief Marketer Staff

• DMA Buys DMD Conference

  The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both

• Adding Online to Ad Mix Helps Marketers: DoubleClick

  Large marketers can increase their reach by shifting dollars originally spent on television to the Internet, a study by DoubleClick has revealed. The

• USPS: Brentwood Cleanup Completed

  The U.S Postal Service said its efforts to exterminate anthrax spores from its Curseen and Morris (formerly Brentwood) processing and distribution center

• DMA Said to Buy DMD Conference

  The Direct Marketing Association has bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes

• High Court Rules Against Victoria’s Secret

  The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that

• Live from Gartner CRM Summit: Will Innocent Intentions Cause the Next Privacy Battle?

  The next major catalyst for privacy and data-use legislation will come from marketers taking excessive license with consumer information, as opposed to

• Qurb Opens Its Doors

  Qurb Inc., a provider of unique software to combat junk e-mail, has opened in San Mateo, CA. At the same time, the company is launching its namesake software.

• J.C. Penney Expects Drop in March Catalog Sales

  J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate