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Chief Marketer Staff

  • List and Database News

    Slimzone 21 Affinity List Management has won management of this file of 64,394 customers who made a purchase from this direct marketer of weight-loss

  • DMA Buys DMD Conference

    The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both

  • USPS: Brentwood Cleanup Completed

    The U.S Postal Service said its efforts to exterminate anthrax spores from its Curseen and Morris (formerly Brentwood) processing and distribution center

  • Letters to the Editor

    I have known Andi for about 40 years and served on the Caples Awards committee for the first 15 years of its existence. She almost single-handedly

  • Mail Stream: A Report on Incoming Direct Mail

    Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.

  • Live from Gartner CRM Summit: Create and Kill Points Programs Often

    Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

  • Short Cuts

    Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

  • Sable Appointed President of Wunderman Worldwide

    David Sable has been appointed vice chairman and president of Wunderman

  • Live from the Gartner CRM Summit 2003: Helping Customers Serve Themselves

    Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can

  • Short Cuts

    Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate