Chief Marketer Staff

• Lake Group Manages Bauer Publishing

  The Lake Group Media has been tapped to manage the Bauer Publishing files, with more than half a million names. These women

• Privacy Ballot Initiative Sought in California

  The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial

• J. Crew Revenue Declines Nearly 15%

  J. Crew Group, Inc. reported revenue of $45.6 million for the four weeks ended March 1, off 14.6% from $45.6 $53.4 million last year. Net sales for the

• List and Database News

  Reading Devotees Mail Order Buyers Mail Marketing Inc. has unveiled this 6.6-million-name 12-month buyer file of books and magazines of cookbooks, fiction

• Donnelley Acquires Logistics Firm

  R.R. Donnelley has acquired Momentum Logistics Inc., a Florida-based package distribution services company for $17 million. The acquisition reportedly

• H&R BLOCK LIGHTENS UP DURING TAX-TIME CRUNCH

  To keep its services front of mind as the deadline for filing taxes approaches, H&R Block has teamed with CBS for a new promotion. The Just Plain Funny

• Digital

  Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

  As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

• Two Direct Staffers Promoted by Primedia

  Two long-time Direct staff members have moved into new roles. News editor Patricia Odell was named managing editor of Promo magazine by editor Kathleen

• HONDA SHIFTS INTO HIGH GEAR WITH CIVIC TOUR

  Honda kicks off its third Civic Tour next month with MTV’s “Total Request Live” as title co-sponsor, two headlining alternative bands and increased promotional

• Publishers Accused of Sending Unsolicited Books

  Two major publishers are being sued by consumers for allegedly mailing unsolicited books to them accompanied by invoices. Allen Aron of Chicago, filed