Chief Marketer Staff
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List and Database News
Reading Devotees Mail Order Buyers Mail Marketing Inc. has unveiled this 6.6-million-name 12-month buyer file of books and magazines of cookbooks, fiction
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Sharper Image Monthly Catalog Sales Rise 21%
Sharper Image Corp. reported sales of $36 million for the month ended Feb. 28, up 34% from $26.9 million last year The San Francisco firm’s catalog sales
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Donnelley Acquires Logistics Firm
R.R. Donnelley has acquired Momentum Logistics Inc., a Florida-based package distribution services company for $17 million. The acquisition reportedly
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Two Direct Staffers Promoted by Primedia
Two long-time Direct staff members have moved into new roles. News editor Patricia Odell was named managing editor of Promo magazine by editor Kathleen
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Digital
Live From Search Engines Strategies 2003: It’s About the ROI, Stupid
As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.
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H&R BLOCK LIGHTENS UP DURING TAX-TIME CRUNCH
To keep its services front of mind as the deadline for filing taxes approaches, H&R Block has teamed with CBS for a new promotion. The Just Plain Funny
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Digital
Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO
Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted
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Publishers Accused of Sending Unsolicited Books
Two major publishers are being sued by consumers for allegedly mailing unsolicited books to them accompanied by invoices. Allen Aron of Chicago, filed
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List and Database News
Northeast Canine Companion This master file now features a variety of selections. The total file includes 92,542 subscribers to this monthly title, many
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Wientzen Promises to Improve Timing of DM Days
The Direct Marketing Association, the new owner of DM Days in New York, hopes to avoid the scheduling conflicts that have occasionally plagued the event.