Chief Marketer Staff

• Lake Group Manages Bauer Publishing

  The Lake Group Media has been tapped to manage the Bauer Publishing files, with more than half a million names. These women

• Donnelley Acquires Logistics Firm

  R.R. Donnelley has acquired Momentum Logistics Inc., a Florida-based package distribution services company for $17 million. The acquisition reportedly

• Digital

  Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

  As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

• HONDA SHIFTS INTO HIGH GEAR WITH CIVIC TOUR

  Honda kicks off its third Civic Tour next month with MTV’s “Total Request Live” as title co-sponsor, two headlining alternative bands and increased promotional

• Publishers Accused of Sending Unsolicited Books

  Two major publishers are being sued by consumers for allegedly mailing unsolicited books to them accompanied by invoices. Allen Aron of Chicago, filed

• List and Database News

  Northeast Canine Companion This master file now features a variety of selections. The total file includes 92,542 subscribers to this monthly title, many

• Wientzen Promises to Improve Timing of DM Days

  The Direct Marketing Association, the new owner of DM Days in New York, hopes to avoid the scheduling conflicts that have occasionally plagued the event.

• FEDS BREAK UP COUPON FRAUD RING

  In one of the largest U.S. coupon schemes ever, federal law enforcement officials last week arrested 16 people suspected of participating in a clip-out

• Mailer Groups Hope CSRS Legislation Can Avert Rate Filing

  Mailer groups are hopeful that Congress can pass legislation to resolve the U.S. Postal Service’s old pension obligations in time to avert a new rate

• Two Direct Staffers Promoted by Primedia

  Two long-time Direct staff members have moved into new roles. News editor Patricia Odell was named managing editor of Promo magazine by editor Kathleen