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Chief Marketer Staff

  • Short Cuts

    The Hudson Valley Direct Marketing Association Summit Conference will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual “Meet the

  • Letters to the Editor

    : You column this morning put a smile on my face. All of

  • List and Database News

    Acme Pickup Truck Catalog Buyers & Requestors This 114,990-name master file features buyers and requestors from this auto catalog. They buy mats, grilles,

  • Short Cuts

    The Hudson Valley Direct Marketing Association Summit Conference will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual “Meet the

  • Short Cuts

    The Hudson Valley Direct Marketing Association Summit Conference will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual “Meet the

  • Ahern Named Sales Manager at Action Markets

    John Ahern has been hired as a sales manager at Action Markets Inc., a list/alternative media company. Ahern is responsible for managing the Musical Heritage

  • Short Cuts

    The Hudson Valley Direct Marketing Association Summit Conference will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual “Meet the

  • Mailers Keep Pressure on Congress for CSRS Legislation

    Now that both Congressional committees have passed their versions of the bill to relieve the U.S. Postal Service of its prior retirement obligations,

  • List and Database News

    Vita Life This file of 104,000 one-month hotline buyers is brand new to the market. These consumers have bought either a 30- 60- or 180-day supply of

  • Loose Cannon: During Wartime, Comfort Me with Catalogs

    Conventional wisdom holds that the U. S. invasion of Iraq will happen sometime before the end of the month, and possibly as soon as March 17 or 18. When