Chief Marketer Staff
-
Agencies
E-mail Tests Waters for Direct
Plus Vision Corp. of America has found an effective way to test its direct mail and space ad messages: e-mail. More than just an element of the manufacturer’s
-
Agencies
What’s your Pleasure?
Direct marketers can no longer ignore the fact that the industry is in a crisis. All the evidence we need is the anger expressed by recipients of the
-
Agencies
Cruise Line Changes Course
Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized
-
Agencies
Overture Doubles Minimum Price for Keywords
Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,
-
Agencies
McDonald’s, Scholastic Launch Program
McDonald’s Corp. has budgeted about $1 million for a customized marketing campaign it will conduct with Scholastic Corp. Like a similar one last year,
-
Agencies
letters to the editor
WHAT’S HAPPENING TO CRM? I discovered yesterday that by booking a certain type of fare on Delta Air Lines, miles applied to my Medallion status would
-
Agencies
BORN AGAIN
Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing
-
Agencies
New Hampshire Democrats Cry Foul
New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney
-
Agencies
Geerlings & Wade Ramps Up Prospecting
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine