Chief Marketer Staff
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Agencies
Slamming the Spam Scams
We’re not only cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s
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Agencies
Points of Light
This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.
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Agencies
Overture Doubles Minimum Price for Keywords
Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,
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Agencies
E-mail Tests Waters for Direct
Plus Vision Corp. of America has found an effective way to test its direct mail and space ad messages: e-mail. More than just an element of the manufacturer’s
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Agencies
Food for a Lifetime
When it comes to direct mail, the United States is really in a class by itself. Direct mail advertising and marketing are part of the way many enterprises
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Agencies
It’s Gonna Cost Ya
What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed
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Agencies
McDonald’s, Scholastic Launch Program
McDonald’s Corp. has budgeted about $1 million for a customized marketing campaign it will conduct with Scholastic Corp. Like a similar one last year,
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Agencies
Copier Ad Isn’t Badbut Could It Be Better?
Admittedly, this issue’s makeover is pretty extreme from a cute, contemporary high-fashion ad for the Toshiba e-STUDIO810 copier to a direct marketing
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List and Database News
Pet Assure This brand new file of 30,524 active member of this association of owners of dogs, cats, birds, rabbits and other animals is available from