Chief Marketer Staff, Author at Chief Marketer

It’s Gonna Cost Ya

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed

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Developing an Effective Segmentation Scheme

In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation

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Copier Ad Isn’t Badbut Could It Be Better?

Admittedly, this issue’s makeover is pretty extreme from a cute, contemporary high-fashion ad for the Toshiba e-STUDIO810 copier to a direct marketing

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New Hampshire Democrats Cry Foul

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney

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DMA Tells Catalogers How to Handle War

Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

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BORN AGAIN

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

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What’s your Pleasure?

Direct marketers can no longer ignore the fact that the industry is in a crisis. All the evidence we need is the anger expressed by recipients of the

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Chemicals Firm Replaces Mail With E-Letter

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

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News briefs from Directmag.com

Feb. 20, 2003 Direct mail advocates testifying before the President’s Commission on the U.S. Postal Service demanded far-reaching improvement in postal

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Welcome to the Love Fest

Last issue, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct marketing