Chief Marketer Staff
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Mokrynski & Associates Announces Promotions, New Hires
Hackensack, NJ-based Mokrynski & Associates has had several employee changes within its Alternate Response Media Division. Dean Barile has been promoted
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Loose Cannon: They Love to Spy. And it Showed.
Delta Air Lines is testing a new security system that will categorize every passenger as either green (“Have a nice flight!”), yellow (“Please step over
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Worldata Files Trademark Suit
Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair
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Utah Judge Throws Out Anti-Spam Case
A court in Utah has dismissed a proposed class action suit against Sprint Communications Inc. for sending out unsolicited e-mails, in the first court
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List and Database News
Teen People This list features 869,801 active subscribers to this popular culture publication. Readers have the means and inclination to buy the latest
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PaeTec Communications Selects VeriSign’s Do-Not-Call Service
PaeTec Communications, Inc. will implement TeleBlock, a call-suppression system from VeriSign Inc.
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Spiegel Names Geralynn Madonna CEO of Catalog and Newport News
The Spiegel Group, Downers Grove, IL, has named Geralynn Madonna president and CEO of Spiegel Catalog and Newport News. She takes on responsibilities
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Agencies
DMA Tells Catalogers How to Handle War
Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association
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Agencies
Food for a Lifetime
When it comes to direct mail, the United States is really in a class by itself. Direct mail advertising and marketing are part of the way many enterprises
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Agencies
News briefs from Directmag.com
Feb. 20, 2003 Direct mail advocates testifying before the President’s Commission on the U.S. Postal Service demanded far-reaching improvement in postal