Author

Chief Marketer Staff

  • Beck’s, Famous Grouse Tee Off

    Golf trips are the hot ticket for alcohol beverage marketers this spring. Beck’s last week kicked off its Play a Round in Las Vegas promotion, which asks

  • Tasty Baking Spends $2 Million To Promote Tastykake

    After more than a decade of next to nil advertising, Tasty Baking Co. has hired an ad agency and plans to roll out with a major integrated campaign over

  • Tobacco Marketers Fight Justice Department, Counterfeiters

    Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half

  • ERA CEO Meyers Resigns

    Electronic Retailing Association CEO Elissa Matulis Myers resigned on Wednesday. Barbara Tulipane, executive vice president of the Arlington, VA-based

  • Short Cuts

    Magazine and book publisher Meredith Corp. has appointed Kathryn Ross as managing director for Meredith integrated marketing unit. Ross had previously

  • CFM Direct Promotes Top Executives

    Direct marketing agency CFM Direct, Chicago, has promoted its four top executives. Bill Aylesworth steps up from president to chairman. An agency co-founder,

  • Nick Secures $25 Million In Partners For “Dora” Tour

    Nickelodeon next month kicks off its first stage tour for “Dora the Explorer” with more than $25 million in promotional support from Procter & Gamble’s

  • PMA Debuts Event Marketing Council

    The PMA has launched an Event Marketing Council in response to the increasingly important role event marketing plays in integrated promotion marketing

  • Draft Chicago Hires Two Senior VPs

    Draftworldwide Chicago has hired two senior vice president, group account directors. Philip Loftus, 40, will be in charge of the Masterfoods account responsible

  • Q&A: Contract Considerations During Wartime

    On the eve of the attack on Iraq, DIRECT Newsline talked with attorney Douglas J. Wood about how advertising agencies will feel the impact of the war, especially if the conflict is protracted. Wood is co-executive partner of New York-based Hall Dickler Kent Goldstein & Wood, and specializes in issues relating to advertising, marketing and new media. He is general counsel of the Association of National Advertisers.